Despite her wild success as a content creator on the adults-only platform, Iggy Azalea has officially stopped managing her OnlyFans. The retired rapper earned literal millions there, so what was compelling enough for her to leave that phase of her career behind? Well, the superstar recently launched a sex toy to rave reviews, and she’s returned to her first post-music venture: cryptocurrency.
The Australian music star decided to retire from the music scene in 2021 to shift her focus to cryptocurrency. After exploring that industry for a while, she joined OnlyFans in January 2023 as part of her Hotter than Hell project, which included a return to music alongside exclusive content for fans. She was active on the platform for over a year, raking in $48 million—a sum that places her among the top earners on OnlyFans. Yet, despite this success, she’s chosen to leave the platform.
Once again, she’s shifting focus, proving to the world that no one really knows what Iggy will do next. She has expressed a desire for a more genuine connection with her fans, noting that they prefer personal engagement over explicit content. In line with this goal, she has moved to Telegram, a platform she feels better supports direct interaction with her fans. Will this give her the more authentic connection she’s seeking? Time will tell, but it’s not the only new venture she’s diving into.
Iggy has always shown a knack for catering to her fanbase in fresh and unexpected ways. In October this year, she launched a sex toy, much to the delight of fans and supporters. She’s also introduced her own cryptocurrency. While reviews for $MOTHER have been mixed, it’s still trending, and she’s already seeing significant financial success from this new venture.
Independence and authenticity have always been cornerstones of Iggy’s brand, so it’s not surprising that she continues to foster these values not only for herself but also for her fans. OnlyFans may have served her well, but she wanted a platform that puts her fans at the center of the relationship. Her move to Telegram and the launch of her cryptocurrency project both emphasize a focus on her supporters. What will Iggy Azalea do next? No one can say for sure, but if she continues on this path, she might set a trend for other celebrities in the way they engage with their own fans.
