While business owners everywhere are stressing about Q2 projections, OnlyFans has essentially become the Wall Street of nudes, and we’re here for it. The adults-only platform just cleared $3 million for the month, and it’s largely due to women sharing the kinds of saucy selfies that your college ex used to beg you for. The platform is doing very well financially, and its star appears to still be rising as it continues to reshape the way people work, own their finances, and decide who is really in charge of their time and energy.
How well is OnlyFans doing, exactly? Well, this empire has been built entirely out of titties drawing in eyeballs, and those titties have lured in 391 million users who are using their eyeballs to watch 5.3 million different content creators. That’s not just a niche market, that’s a full-on digital metropolis. Those users who are logging in and spending money dropped $7.9 billion on OnlyFans last year, because apparently horny people with credit cards enjoy rewarding the source of their favorite spank candy. The truly remarkable thing? OnlyFans made $1.6 billion in revenue with only 42 full-time employees and 2,400 contractors tending the content creating farm. That’s considerably more profitable than your creepy cousin’s attempts at a crypto startup.
OnlyFans earns its money by charging the content creators who keep the wheels greased a 20% commission on their total earnings in exchange for that whole “hosting, security, and here are the tools you need to run your business” thing. That might sound like a hefty price tag, but here’s the deal: top-earners on OnlyFans aren’t just scraping by and making rent. In many cases, content creators are able to buy homes, fund charities, and more. Sophie Rain— founder of the Bop House and owner of the physical property? She earns $2.9 million/month. Corinna Kopf? She’s bringing in $1.8 million/month. Belle Delphine? She’s bringing in a modest $1.1 million monthly. Some of the content creators on OnlyFans are easily bringing in more money monthly than Hollywood stars earn in a year, and the one thing they all have in common? They’re selling access to themselves on their own terms.
Let’s be real, we all know that OnlyFans is 98% adult content. Sex sells, and that’s how most successful creators are making bank on the platform. However, that still isn’t stopping the platform from continuing to support efforts to highlight their vanilla side by bringing creators who don’t strip down for the camera on board. Chefs are utilizing OnlyFans to teach their audience to cook, musicians use OnlyFans to share limited— paid— access to their current projects, and OnlyFans is even sponsoring athletes in exchange for them showing up on the platform to offer their subscribers a behind-the-scenes look at their training process. Are people signing up in droves to watch someone bake the world’s best banana bread? Eh, not really. But we all have that friend who loves Vegas and doesn’t drink or gamble, and apparently OnlyFans has enough subscribers with a similar mentality to keep putting energy into their tamer creators.
It’s not only creators who are cashing in on OnlyFans. The employee and contractor team behind OnlyFans is tiny but mighty, and that team of 2,400 contractors certainly appreciates having a regular client who pays on time and well. OnlyFans isn’t just a website, it’s a whole economy unto itself. And the content creators who attract the users that keep OnlyFans profitable by selling access to themselves? They’re running businesses, and just utilizing a highly efficient platform in order to do so instead of reinventing the wheel. They’re creating and managing content, marketing themselves, fostering relationships with their subscribers in the DMs, doing their taxes, and pouring back into the economy courtesy of their content creation businesses. It’s not just sexy, it’s strategic af— ok, maybe I find that just a bit sexy in and of itself.
OnlyFans is flipping the typical power dynamic, and for women especially, it’s forming a path to financial freedom that doesn’t rely on them waiting for someone else to make a move. OnlyFans rewards the confidence and creativity of the creators who are willing to show up and take control of their own life. In a world where wage gaps are still very much a thing and the glass ceiling remains firmly in place, OnlyFans says “just leave the whole damn building and make your own.” And? It’s working.
Whether you love it, hate it, or secretly scroll on your lunch break when no one is watching, OnlyFans is kicking ass and actively shaping the future of the way we work. It’s sexy. It’s controversial. And if the numbers it’s churning out mean anything, it’s well-night unstoppable. So the next time you roll your eyes at a creator sharing her OnlyFans link, remember: she probably earned more in her sleep last night than you did all week.
