The Playboy Bunnies hopped so that Gen Z could bop. Welcome to the Bop House, a digital-age Playboy Mansion sans outdated silk robes and creepy bunny tails. The Bop House is a Florida-based mansion that houses several OnlyFans content creators making waves and raking in millions. So, is this really the new Playboy Mansion, or just a Wi-Fi-enabled fever dream born from the capitalism virus?
The Bop House is made up of eight women, aged 19–24, all living together, creating content, and raking in staggering amounts of money via OnlyFans. It’s giving Hef’s mansion, but minus the creepy old dude calling the shots. The Bop House was founded by Sophie Rain and Aishah Sofey, two cousins who turned the house into a co-op for content creators with a small side serving of influencer drama. It’s not a party house, though—it’s a business investment, because the money-making model these influencers are following is earning them literal millions.
So how much does this whole operation cost? Well, the house itself costs at least six figures to keep up and running. Think rent, security, maintenance, the fanciest Wi-Fi available for purchase, and an entire fleet of iPhones—none of those things are cheap. That’s not cheap, but when you consider that the occupants of the house bring in roughly $15 million per month? Yeah, six figures from a combined income of $15 million isn’t too shabby. And the women you see in the images coming from the Bop House? They’re all fully in control of the money they’re earning.
Unlike life as a Playboy Bunny, there’s no distribution line where they wait in their underwear at Hugh Hefner’s desk, hoping that they’ve pleased him this week. While the Playboy Mansion had a luxurious external image, that image was built off the objectification of women—something they had little control over if they wanted to get paid. In the Bop House? That’s not how they do business. Instead of mansion parties, they have brand deals. Instead of bunny tails, they have subscriber counts. These young women are making more money than most CEOs, and all they had to do in order to make it happen was push ‘record.’
It’s not all sunshine and rainbows for the residents of the Bop House. The content-creating crew recently had to move from their first location in Miami when their address was leaked, and the home was broken into. Now, they may have to change locations again, due to returning from the Super Bowl to find Sophie Rain’s stalker having helped himself to the place. People showing up to your home uninvited is always annoying, but when breaking and entering is involved? It’s pretty stinking scary! Obsessed fans are a danger of online fame, commonly associated with young women who are popular on the internet. These fans have a knack for accessing private details that are supposed to stay confidential for safety reasons.
The Playboy Mansion had its own dark tales as well, so does this trend support the argument that the Bop House is the new Playboy Mansion? Well… no. Not really. Yes, it’s a mansion. Yes, the work coming out of it is provocative and intended to be titillating. But this is an empire built by Gen Z women, which means it’s more of an entrepreneurial empire that supports women, and less of a nudie pic business that caters exclusively to the male gaze. Unlike the era of Hugh Hefner, at the Bop House, the power is fully in the hands of the women who are making the content—not in the hands of some man hoping to profit off female bodies.
