Lisa Buckwitz has adopted a “peek behind the scenes” approach on her OnlyFans channel, offering fitness tips and training advice, alongside glimpses into her personal routines to stay in competing shape. Though this is her approach to OnlyFans, it’s worth noting that Buckwitz previously participated in a nude Playboy photoshoot. For her, this was a source of empowerment—a decision specifically made to celebrate her natural beauty.
The opportunity to foster a connection between athletes and their fans via OnlyFans is one with significant potential. Being financially supported by subscribers gives athletes the freedom not only to train and hone their skills but also to invest time and energy into building rapport with their fan base. That kind of 1:1 interaction appears to be the key to building a successful OnlyFans platform as a non-nude content creator.
Buckwitz is far from the only Olympian appearing on OnlyFans. Increasingly, athletes outside of professional sports leagues struggle to make ends meet within their industries. It makes sense for athletes to seize opportunities that not only support them financially but also allow them more control over their revenue streams. OnlyFans’ decision to sponsor athletes signals that we may see more of this trend in the future.